Paulo Rebêlo Webinsider link A primeira geração do Macbook Air foi apresentada por Steve Jobs em 2008, naquela célebre cena do envelope. Veja o vídeo aqui. No dia seguinte, já vendia feito água. Os primeiros concorrentes surgiram quase um ano depois. Falharam e saíram de linha. Hoje, quase seis anos desde 2008, estamos vendo uma chuva de notebooks parecidos ao Air. Com Windows, há notebooks com hardware superior aos modelos da Apple. Mas, por que precisam usar a mesma cor do Macbook e, até mesmo, teclado e trackpad tão parecidos para convencer? Talvez porque não seja preciso um PhD em psicologia ou MBA em administração para dizer que a gente compra primeiro com os olhos e depois com o bolso. O problema é o legado de atraso que as principais fabricantes de PCs estão nos deixando. Em um mercado movido a inovação, é incompreensível que as principais marcas não consigam apresentar uma novidade digna de destaque e, principalmente, de investimento na compra. Atestado de incompetência duplamente exposta, porque também revela a ineficácia na gestão do capital humano entre design e engenharia. A Apple descobriu isso cedo e soube capitalizar em cima do design, às vezes passando por cima até mesmo
Tag: patentes
Fight highlights worldwide struggle with social agendas, antiretroviral drugs and patents Paulo Rebêlo OhMyNews, 16.maio.2005 It will probably never end. Once again, world attention is focused on Brazil and the United States and their differences on how to fight AIDS. Earlier this month, Brazil refused $40 million in U.S. funding for AIDS, asserting that it would not bend to guidelines shaped by religious conservatives. The Bush administration’s program to combat AIDS is seen by many countries as extremely conservative and, worse yet, ineffective. The program promotes sexual abstinence and, with support from the U.S. religious right, supports the use of condoms only as a last resort. Brazil’s fight with AIDS includes providing help to sex workers, but U.S. officials demanded that, in order to receive financial support, Brazil must condemn prostitution. The Brazilian government and many AIDS organizations believe that ignoring sex workers would damage efforts to protect them and their clients from infection. The demand from the Bush administration has become known as the “global gag,” a ban on U.S. government funds to AIDS organizations worldwide that do not condemn abortion and or other morality issues. Pedro Chequer, the director of Brazil’s HIV/AIDS agenda in the government, told the
Efforts to reduce dependence on petroleum may set the standard for reductions in global CO2 Paulo Rebêlo email OhmyNews This year, when the Chamber of Deputies approved the decision to make the switch to biodiesel, private companies worldwide and clean-fuel advocates turned their attention to Brazil. The country’s aim is to become the largest supplier of this clean fuel made from renewable resources such as vegetable oil instead of petroleum. The project is backed by a new law that states that starting now it is mandatory to add 2 percent biodiesel to fuel sold countrywide. The act is a boost to clean fuel producers, but also a statement to the world that clean-fuel solutions are more than urgent nowadays, not to mention effective and lucrative. However, Brazil cannot rely on biodiesel production alone just yet. According to Brazilian government officials, only 2 percent will be added at first, with higher proportions in coming years. The market for biodiesel in Brazil is calculated as 800 million liters per year. Today, its production is only 20 million liters a year. What has yet to be decided is which plant will lead the biodiesel production — soy, sunflower or castor bean. Brazil has
